Why should you optimize the content for Adsense? Simply put, content optimization makes it possible to realize the full revenue earning potential of your website. In a way, it is to find out your "magic recipe" of your website. And this will do primary two things:
It will make your visitor involved and responsive. What it means is you will maximize the Click-Through-Rate (CTR) and make the visitor want to click on your Ads. This is only possible when the ads are very relevant to the content of the page
Maximize the revenue you earn from each click. You need to attract high paying Ads to do this.
To maximize your CTR you will need to focus on your choice of ad format, ad color, and ad placement and finally ad relevancy. You need to make sure that your ads are as relevant as they can be, as related ads always generate more clicks than unrelated omes. The number of units per page and your use of adlinks will also effect your click through rate.
To make sure that you are receiving as much as you possibly can from every click, you need to focus on high paying keywords around your niche through search engine optimization of the content and the creation of supplemental content that focuses on high paying keywords related to primary niche. When you have achieved the above two goals, then all you need to do is to attract targeted traffic. With all this your website will become an automated money machine and makes you money based on how much your traffic is and how profitable your niche is. For more information follow our article unleash Adsense potential to make real money from your website.
লেবেলসমূহ: Adsense Ads, Adsense Optimization
Adsense offer a variety of Adsense Ad formats to allow publisers the flexibility to place ads on any spot on their website. There are currently 10 standard Ad formats and 6 Adlink formats.
The Standard Adsense Ad Formats
Horizontal Ad Formats
1. 728 x 90: Leaderboard2. 468 x 60: Banner3. 234 x 60: Half Banner
Vertical Ad Formats
4. 120 x 600: Skyscraper5. 120 x 140: Vertical Banner
Square Ad Formats
6. 125 x 125: Button7. 300 x 250: Medium Rectangle8. 250 x 250: Square9. 336 x 280: Large Rectangle10. 180 x 150: Small Rectangle
For more information read the article - Adsense Ad Format Optimization.
The Adsense Adlinks Formats
Horizontal Adlink Formats
1. 728 x 152. 468 x 15
Square Adlink Formats
3. 200 x 904. 180 x 905. 160 x 906. 120 x 90
For more information read the article - Adsense Adlink Optimization.
লেবেলসমূহ: Adsense Ads, Different Ad Formats
Customizing Adsense Ads for better performance mainly involves choosing three aspects:
What Color to use for the Ads?
What Ad format to use for the Ads?
Should you use borders or not?
Let us discuss each of these aspects:
Ad Color:
By properly chosing the colors you use with your ads to match the theam of the over all website, it is possible to make the ads appear as an integral part of the website and less like Ads. This improves the chance of a visitor clicking on those.
The five parts of the ad which you can change the color on are:
The border color of the ad
The background color of the ad
The link color of the ad
The url color of the ad
The text color of the ad
It is hard to generalize what colors should you use. The generally agreed theory is that the Ads should blend with the overall theame of the site and should compliment the content. You can bleand the Ads with the rest of the content:
By not choosing a border, that means the border color should be the same as the page background color
By choosing the Ad background color the same as the page background color
And choosing the text, url and link color in such a way to suit the existing colors used on the page.
Ad Format
Depending on where you want to place your Ads you choose the Ad Format. See our article "Different Ad Formats" for details on currently available ad formats.
Let us see some of the general guidelines of using these Ad formats.
Leaderboards and Banners are horizontal formats and are suitable to place on headers and footers.
On the verticle sections like left and right nav bars, you may use narrow or wide skyscrapers
When you want to places ads around or within the main content of the page, choose Buttons, Squares and Rectangles.
Best style is determined based on how it fits best on your page. Using formats that have been very popular and overused (like banners and classic skyscrapers with a border) may not work very well in most cases as they tend to be ignored because they are instantly recognized as ads. Integrating them into the content gives good results.
Sometimes choosing image ads may work well and compliment your site if your site is purly content based with minimum graphics.
Borders
The commonly agreed recommendation is to not use borders. This means you should choose border color as the same as page background color. A border seems to act like a separator between the Ads and the content which is not a good thing in most cases.
লেবেলসমূহ: Adsense Ads, Customizing
Constantly monitoring the performance of Adsense Ads is an important part of increasing your Adsense revenue. Monitoring helps in determining which formats, colors, placements etc are performing better in terms of CTR and accordingly we can make modification such to optimize Adsense for maximum performance. The best tool that Adsense provides for the publisher to monitor Ads is using "Channels". For more information see our article on using Adsense Channels.
The best way to monitor your ads performance is to set up several channels inside your Adsense account. By setting up a channel for a particular set or type of ad you can monitor their performance and compare them to other ads.
Lets us various types of channels that we can use for monitoring Adsense:
You can create one channel for the whole website - It is enough to create a URL channel for this purpose,
One channel, may be for a 336 x 280 rectangle inside the page content,
One channel, may be for a 160 x 600 skyscraper in the right navigation,
One channel for the Adlinks in the left navigation.
Various URL channels for various subsections of the site (to see which section performs better)
Shown above is just an example. By setting up channels this way you can examine the difference in performance between various ad formats.
লেবেলসমূহ: Adsense Ads, Monitor